Applications like Twitter and Facebook allow teams to build and develop their brands away from the field. As important it is for teams at the highest level, it's even more critical for minor league teams, all of which must sell a product that doesn't have a talent level as high as MLB's.
So, how do we know which minor league teams are most successful? Attendance figures and ticket sales are certainly one way of figuring it out, but dominating social media is one of the best ways to separate yourself from the competition.
There are more than 160 minor league baseball teams. Here are the top 10 teams in each class, based on the number of Twitter followers:
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Class AAA Top 10
Indianapolis Indians - @IndyIndians (Pittsburgh) - 29,831 followers
Memphis Redbirds - @memphisredbirds (St. Louis) - 25,683 followers
Pawtucket Red Sox - @PawSox (Boston) - 22,341 followers
Iowa Cubs – @IowaCubs (Chicago Cubs) - 22,322 followers
Lehigh Valley IronPigs - @IronPigs (Philadelphia) - 21,349 followers
Durham Bulls - @DurhamBulls (Tampa Bay) - 20,733 followers
Toledo Mud Hens - @MudHens (Detroit) - 20,301 followers
Columbus Clippers – @CLBClippers (Cleveland) - 19,451 followers
Louisville Bats - @LouisvilleBats (Cincinnati) - 19,147 followers
Buffalo Bisons - @BuffaloBisons (Toronto) - 19,107 followers
Class AA Top 10
Portland Sea Dogs - @PortlandSeaDogs (Boston) - 15,409 followers
Birmingham Barons - @BhamBarons (Chicago White Sox) - 14,038 followers
Trenton Thunder - @TrentonThunder (New York Yankees) - 13,530 followers
Richmond Flying Squirrels - @GoSquirrels (San Francisco) - 13,370 followers
Springfield Cardinals - @SGF_Cardinals (St. Louis) - 13,284 followers
Tennessee Smokies - @SmokiesBaseball (Chicago Cubs) - 12,666 followers
Reading Fightin Phils - @ReadingFightins (Philadelphia) - 11,946 followers
Frisco Roughriders - @RidersBaseball (Texas) 11,598 followers
Tulsa Drillers – @TulsaDrillers (Colorado) - 11,521 followers
Northwest Arkansas Naturals - @nwanaturals (Kansas City) - 11,198 followers
Class A Top 10
San Jose Giants - @SJGiants (San Francisco) - 13,393 followers
Charleston RiverDogs - @ChasRiverDogs (New York Yankees) - 13,45 followers
Lakewood BlueClaws - @BlueClaws (Philadelphia) - 11,371 followers
Fort Wayne TinCaps - @TinCaps (San Diego) - 11,206 followers
Tampa Yankees - @TampaYankees (New York Yankees) - 10,702 followers
Greenville Drive - @GreenvilleDrive (Boston) -10,215 followers
Daytona Cubs - @DaytonaCubs (Chicago Cubs) - 9,796 followers
Wisconsin Timber Rattlers - @TimberRattlers (Milwaukee) - 8,762 followers
Frederick Keys - @FrederickKeys (Baltimore) - 8,720 followers
Kane County Cougars - @KCCougars (Chicago Cubs) - 8,297 followers
Top 10 Organizations based on Minor League Twitter Followers:
Boston Red Sox – 54K Followers - Pawtucket Red Sox (AAA), 22.1K - Portland Sea Dogs (AA), 15.1K - Greenville Drive (Low-A), 10K - Salem Red Sox (High-A), 6.7K
Chicago Cubs – 52.3K Followers - Iowa Cubs (AAA), 22.1K - Tennessee Smokies (AA), 12.3K - Daytona Cubs (High-A), 9.6K - Kane County Cougars (Low-A), 8.2K
New York Yankees – 51.4K Followers - Scranton/Wilkes-Barre Railriders (AAA), 14.3K - Trenton Thunder (AA), 13.4K - Charleston RiverDogs (Low-A), 13.1K - Tampa Yankees (High-A), 10.6K
Philadelphia Phillies – 51K Followers - Lehigh Valley IronPigs (AAA), 21.1K - Reading Fightin Phils (AA), 11.8K - Lakewood BlueClaws (Low-A), 11.3K - Clearwater Threshers (High-A), 6.8K
Pittsburgh Pirates – 50.2K Followers - Indianapolis Indians (AAA), 29K - Altoona Curve (AA), 8.1K - West Virginia Power (Low-A), 7.7K - Bradenton Marauders (High-A), 5.3K
St. Louis Cardinals – 49K Followers - Memphis Redbirds (AAA), 25.2K - Springfield Cardinals (AA), 13.1K - Peoria Chiefs (Low-A), 6.7K - Palm Beach Cardinals (High-A), 3.9K
San Francisco Giants – 48.8K Followers - Fresno Grizzlies (AAA), 18.3K - San Jose Giants (High-A), 13.3K - Richmond Flying Squirrels (AA), 13K - Augusta GreenJackets (Low-A), 4.1K
Cleveland Indians – 40.1K Followers -Columbus Clippers (AAA), 19.2K - Akron RubberDucks (AA), 9.5K - Carolina Mudcats (High-A), 6K - Lake County Captains (Low-A), 5.3K
Toronto Blue Jays – 39.9K Followers - Buffalo Bisons (AAA), 18.8K - Dunedin Blue Jays (High-A), 7.6K - New Hampshire Fisher Cats (AA), 7.2K - Lansing Lugnuts (Low-A), 6.2K
Chicago White Sox – 38.7K Followers - Charlotte Knights (AAA), 14.1K - Birmingham Barons (AA), 13.7K - Winston-Salem Dash (High-A), 6.8K - Kannapolis Intimidators (Low-A), 4K